From Textiles to Tech Styles

Event Campaign

GRAPHIC DESIGN / LARGE FORMAT / SLIDE DESIGN / PHOTOGRAPHY / ART DIRECTION

I worked closely with the Appsbroker marketing team to create something special for a retail spotlight event. The goal? To recreate a luxury shopping like experience that showcased energy and class through captivating content and visuals.

Appsbroker are the largest Google Cloud partner in EMEA, helping businesses tap into Google Cloud.

We decided to make a statement with an event in London, hosted at the incredible Google Offices in Victoria; an exclusive get together for retail gurus, both existing and potential customers of the brand.

Appsbroker caught the eye of a few eco-conscious companies during and after the campaign, making it a clear success. The aftermath? Follow-up meetings with companies who were impressed by the information and knowledge on offer.

Stage showcase for Textiles to Tech Styles event with lots of chairs and purple decor

Discussion panel of speakers and host at Textiles to Tech Styles event in front of purple curtains and slide deck behind the panel

Social ad for Textiles to Tech Styles event campaign

To drum up excitement for the event, I created a selection of paid ads. They not only promoted the event, but also highlighted the upcoming webinars, podcasts, and a retail magazine you could get your digital hands on before the main event.

Appsbroker wanted to experiment with a few visuals, so I designed a few variations of ads for A/B testing.

The minute attendees stepped into the offices, we wanted them to feel the energy of the event. With roller banners strategically placed around the event space, it made the areas an exploration of the aesthetic and vibe of the night.

Roller banner in foreground with crowd in background at Textiles to Tech Styles event

With an impressive lineup of speakers from the industry on the stage that night, we put together a Google Slides presentation. It was packed to the brim with real-life examples, top-tier practices, and hands-on info about Google Cloud. This was a playbook for the guests, their companies, and teams, bursting with the kind of knowledge you can implement.

Guests left with memories and a branded goody bag to take home loaded with Appsbroker swag, a hard copy of the event's custom magazine and a seeded paper thank-you card. Going all-in on sustainability, I made sure those designs stood out on recycled and reusable paper. Plus, planting that seed paper after the event itself? That was a reminder of the night and the conversations that blossomed long after the night was over.