Evolution of the Car Buyer

data reporting

GRAPHIC DESIGN / REPORT / INFOGRAPHIC / DATA VIZ

CitNOW are communication experts in the car dealership field. When they delve into market research they like to turn it into a visual experience. The yearly reports are more than just data – they're like an industry manifesto, connecting them with the key players in the industry.

While I was working within the marketing team, we crafted a report that not only reflects the brand but also screams, "We know the car industry!"

Starting from a rough draft and a huge spreadsheet, the journey to the final report was quite a ride. I began with a loose version, experimenting with design and layout before diving into the details. After a few style tweaks, we nailed down the look.

When it came to presenting data, clarity was high on the list. Icons, bar charts, and pie charts were the natural choices. No confusing stats – just straightforward info. This report was tailored for dealerships, making it accessible for everyone, from newbies to seasoned pros.

Layout for Evolution of the Car Buyer report showcasing the front cover and an inside spread

Evolution of the Car Buyer report spreads showing the inside of the report on a blue background

Now, the infographic – a visual story that might look simple but had layers of complexity. It's not just about numbers; it's about the journey and predictions for the future.

Both pieces, the report and the infographic, work hand in hand. They complement each other seamlessly, offering the audience different ways to absorb the information.

CitNOW Evolution of the Car Buyer infographic

"Mel is a highly skilled and motivated designer, jumping into any project or task full of enthusiasm and professionalism. We were lucky to have Mel as part of the CitNOW team."

Robert Fyfe

Group Director of Product, CitNOW

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