Start your Machine Learning journey

EDUCATIONAL CONTENT

GRAPHIC DESIGN / COLLATERAL / WHITEPAPER

Appsbroker specialise in Google Cloud consulting and are consistently creating educational content for their audience. I worked closely with the team to craft a two-part whitepaper on Machine Learning (ML).

This wasn't just another generic guide; it was a comprehensive intro for companies to understand and leverage ML in their business to see tangible results.

The goal? To create a versatile piece that could that could be shared across multiple industries. The design brief was clear: keep it clean and embrace the classic whitepaper style while infusing some personality.

To bring some organic warmth to the tech-heavy topic of Machine Learning, we agreed on imagery with organic elements - think paper textures and natural shapes.

Once I had the content, I got to work on creating page layouts and establishing a consistent style that would seamlessly flow through the entire whitepaper series – a main go-to for future whitepapers.

Integrating data graphs and adding the brand colours brought the document to life. Complex data suddenly looked easy to understand.

Targeted at tech professionals in industries using (or interested in using) cloud technologies, the whitepapers served as guides for the ones looking to embrace Machine Learning into their business model.

Appsbroker Machine Learning whitepaper showcasing front page, back page and an inside spreadA portfolio preview of Appsbroker whitepaper for Machine Learning

The end result? An informative piece that's easy to understand, thanks to clear layouts, data styling choices, and well written content.

The team's verdict? They were thrilled with how well it turned out.

Appsbroker Machine Learning whitepaper front and back coverAppsbroker Machine Learning whitepaper inside spread 1Appsbroker Machine Learning whitepaper inside spread 2Appsbroker Machine Learning whitepaper inside spread 3Appsbroker Machine Learning whitepaper inside spread 4Appsbroker Machine Learning whitepaper inside spread 5Appsbroker Machine Learning whitepaper inside spread 6Appsbroker Machine Learning whitepaper inside spread 7Appsbroker Machine Learning whitepaper inside spread 8

"Mel is an extraordinary designer who consistently blows my mind with her creativity and quality of work. She has exceeded expectations in every brief I have set her, not to mention is an absolute pleasure to work with. Any team would be lucky to have her and any company looking for freelance should have her in your top 2."

A portrait of Lisa White
Lisa White
Former Marketing Director at Appsbroker

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