EDUCATIONAL CONTENT
GRAPHIC DESIGN / COLLATERAL / WHITEPAPER
This wasn't just another generic guide; it was a comprehensive intro for companies to understand and leverage ML in their business to see tangible results.
The goal? To create a versatile piece that could that could be shared across multiple industries. The design brief was clear: keep it clean and embrace the classic whitepaper style while infusing some personality.
To bring some organic warmth to the tech-heavy topic of Machine Learning, we agreed on imagery with organic elements - think paper textures and natural shapes.
Once I had the content, I got to work on creating page layouts and establishing a consistent style that would seamlessly flow through the entire whitepaper series – a main go-to for future whitepapers.
Integrating data graphs and adding the brand colours brought the document to life. Complex data suddenly looked easy to understand.
Targeted at tech professionals in industries using (or interested in using) cloud technologies, the whitepapers served as guides for the ones looking to embrace Machine Learning into their business model.
The end result? An informative piece that's easy to understand, thanks to clear layouts, data styling choices, and well written content.
The team's verdict? They were thrilled with how well it turned out.
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