Marketing and design go hand in hand, it’s how it’s been set up in any in-house team I’ve worked with and I’m sure it’s the same in your company. But, sometimes it’s not the designers doing the actual designing in some teams. Maybe you don’t have a dedicated resource to take care of that for you, so you’re slapping together prefab elements because speed is the aim of the game.
The ‘make-do’ attitude has repercussions, maybe not straight away, but over time, customers will expect you to grow as a business and invest in yourself. After all, if you’re not investing in yourself then why should they trust that you’ll invest in them.
So, what’s the answer?
Pain Point: Lack of skills in-house
Picture this: You're tasked with visuals for a campaign, but you're more comfortable with words than visuals and you’re not sure what to do. So, you open Canva, hoping to whip up something passable and move on to the next task on your endless to-do list.
Sure, it might cut it in the short term if it’s only a few visuals, especially for teams without in-house design skills. But when the big campaigns roll around, this makeshift approach won’t work. You need a long-term strategy.
The image you show the world, online or in person, should be a true reflection of your identity. It should shape how people see you. If these elements are off-base, the output won't match your expectations.
Having a dedicated designer for your customer-facing content is a game-changer. They can infuse your brand values back into the visual assets, making sure the image and message you want to put out aligns with the end goal.
Whether you're navigating digitally or engaging with customers face-to-face, always aim for that show-stopping first impression. Because let's be real, there's no ctrl+z for a second chance.
Benefit: Bring brand values back to the assets
Pain Point: People are bogged down in other tasks
That marketing graduate you managed to snag, peachy keen and wanting to get involved. They didn’t sign up to sit all day creating designs that are half thought through, scrapping together something resembling your brand. They’re here to rock in their role - business growth, and skyrocketing awareness of your product or service.
Sure, some of the team might do a decent job of throwing together some of the content you need, but why not let them excel at the job you hired them for instead? You’ll never maximise ROI on your investment if you don’t let them thrive in their element.
Harness their skills and drive, let them own their expertise and leave the rest to the pros. You’ll gain efficiency across the board.
Benefit: Efficiency across the team
Pain Point: Customers don’t see you how you see yourself
Every piece of text and eye-catching visual you throw out into the world is what potential customers see at every turn of your business. Your content isn’t just content, it’s what they share and talk about. At least that’s the plan, right?
If your assets are flying in from all corners of your business with no team crossover then the customer journey is becoming disjointed. When the first inception of seeing your business to making a purchase isn't seamlessly tied together, there's a massive missed connection between how you see yourself and how your customers see you.
But, what if you have a brand that’s streamlined across all touchpoints? Social posts that people can't help but share, prospects raving about your pre-sales pitch videos and assets, and emails that leave an impression.
Every interaction counts. It’s the foundation to building trust with customers and prospects.
Benefit: Streamline your brand
If your team are drowing in design and need help, no worries - asking for help can turn things around.
